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In the South Florida heat, many busy executives often resort to sneaking off and changing shirts after their morning dress shirt wilts in the sweltering sun of the day. Wellington resident Matteo Ferrer noticed the problem as well, and you may notice him from the TV show “I Quit,” now airing Tuesdays on the Discovery Channel.
“It was a problem that I had in the South Florida heat. I was continually sweating through my dress shirt,” he said. “So, I went out and started researching and creating a dress shirt that is perfect for the environment.”
His background helped in this research effort.
“My background is sustainability and helping businesses go green. I was a professor teaching in Boca Raton at Everglades University, and I started researching materials,” Ferrer recalled. “I dreamed of quitting my job and pursuing my dream of e-commerce.”
The camera crew filmed for about a year to get enough to tell the story. Julie, Ferrer’s partner in business and life — they are newlyweds, getting married after the show started — live out the trials and triumphs of their lives in the world of attire.
Julie, who is from Vero Beach and moved to the area about seven years ago, has a fashion design degree. She also has a clothing line called Love, Bomshel. It is a high-fashion robe and lounge-wear brand that is designed to enhance every woman’s natural curves in plush fabrics that provide premium comfort. As part of their support to local healthcare heroes, they have temporarily stopped production on all loungewear items and have concentrated their efforts to make stylish, machine washable face masks to help protect the community.
Of course, the Versattire shirts remain a primary focus of the business and the show. They are breathable and comfortable and very stretchable.
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