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The story of Amah Ayivi, the successful Togolese designer and founder of the Parisian showroom Marché noir, is a unique and unusual one that defies preconceptions. The secret behind the professional success of one of La Ville Lumière’s most admired vintage couturiers is hidden among Western countries’ textile waste and leftover fashion garments.
Ayivi has built a fashion empire by creating high-quality tailored garments starting from the recovery of clothes destined for charity shops and second-hand markets. Thanks to the practice of recycling and this innovative idea, his brand today boasts a 600-square-meter showroom in the heart of Paris, as well as dozens of collaborators and employees, and international acclaim.
To understand the extraordinary nature of Amah Ayivi, who has transformed a social problem into an international success through ecology and creativity, it is necessary to start from his childhood and his first trips to France. His story is one in which Africa and Europe are closely intertwined.
Amah Ayiv was born in in Lomé, Togo’s capital in 1971. When he was twelve he moved to Paris together with an uncle, and in this city he completed his studies in marketing. After working as a casting director for nine years, Ayiv landed a job at Compotoir Generál, a trendy Parisian venue where high fashion, cocktails and ambient music merge to create the type of atmosphere highly sought after by 21st Century Parisian designers, musicians and contemporary artists.
Working here and observing its clientele, Ayivi conceived the idea of creating vintage clothing for the European market by giving new life to clothes sold at market stalls in African cities and villages. The idea began to materialize, and to arouse a great deal of interest, to the extent that within a short period of time, the Togolese designer opened his first venue, Marché noir, where he began selling and proposing his own line of products.
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