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Societal ills like racism and toxic masculinity far predate the police killing of George Floyd and the coronavirus pandemic, but the newfound reach conversations on such topics have is still spreading throughout the media.
Enter GQ, a Condé Nast publication around in its current form since 1967. While Condé has been facing something of a reckoning in recent months on the lack of diversity in its magazines’ pages and staff, along with pay inequity and complicity with noxious leaders, namely at Vogue and Bon Appétit, respectively, GQ has found itself largely outside the fray.
“GQ has a long history of having diversity in the magazine and I’m very proud of where we are in terms of our staff and our leadership,” Will Welch, editor in chief of GQ, said over a video call from his home, as the Condé office in New York is still closed over the pandemic. “But yes, there are improvements we can and will make.”
And with a new mission statement, or “manifesto,” to be featured in the upcoming September issue across all 21 global issues of GQ, all of which are working on the theme “change is good,” Welch is expecting to be held accountable, by his staff and/or the social media-using public. The message is a concise 65 words that promises “a renewed emphasis on diversity, gender equality, sustainability, and mental health” at all editions of GQ, within the context of changing ideals around masculinity and manhood.
The November issue of GQ, featuring musician Pharrell Williams in a dramatic, yellow, floor-length cape designed by Pierpaolo Piccioli for Moncler dubbed “The New Masculinity,” was certainly a precursor. The just-launched September issue is much more typical in look, with rapper Travis Scott shirtless and flexing his abs on the cover, inside discussing his activism efforts.
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